With growing concern around security and online privacy, many companies are resorting to privacy policies that ensure a user remains anonymous for the length of their stay on the site.

Our cookie-free tracking system has been implemented on websites that have been limited by compliance regulations and internal policies. Our system, based on the user session, allows the user to remain completely anonymous, while you gather all the necessary information about your traffic patterns. Historically, the only way you could accurately link traffic patterns and users was through the use of cookies. We have developed a way that allows you to see visitors flowing through your site, but does not use cookies. It also ensures that the user remains entirely anonymous.

Accurate Reporting
If you are currently tracking visitors and hits to your site based on the IP Address of your visitors, you may be underestimating your traffic. When an ISP assigns IP addresses, it assigns them in groups and ranges. This dramatically effects how your logs display traffic.

EX: Your logs may tell you that you had 1 visitor for 20 minutes from 10.10.10.256.

In fact, what you may have had is: 5 visitors for 4 minutes each over a 20 minute span.

ISP's group multiple users into the same ID and connection. Your logs only recognize the single IP address.

With Cookie-Free Tracking, you are able to see each individual visit, and the path that they took through your site.

Being able to accurately identify traffic patterns in your site allows you to adjust your site to increase sales effectiveness and enhance the usability of your site.

Once the system is in place, it allows you to perform click-path analysis on your site using your existing logs. It seamlessly integrates with current log analytics packages like Webtrends 7.0.

Would you like more information on Cookie-free tracking and Session Identifiers?

Please, feel free to contact us.